
Over the last few years, as many of you will have noticed, I’ve been a bit of an Apple fanboy (some people spell this fanboi – I have no idea why but seemingly it makes it a much wittier insult). I bought a Macbook, then an iPhone and as time progressed I got more hooked, until I’d imperceptibly gained that air of smug superiority and self-delusion that seems to go with the territory.
I’ve written a lot about Apple on this blog, and even written for Just Another iPhone Blog about the technological wonders that Steve Jobs and co have brought into the world.
But recently I’ve started to have doubts. Have I been hooked into some kind of faux-religious fervour that’s making me blind to the faults of apple products and willing to spend disproportionate amounts on their shiny and pretty but insubstantial wares (as Charlie Brooker suggests in this rather superb article)?
“I wouldn’t expect you to understand”
It all came to a head when I was discussing the new iPhone with a friend just before it came out. She suggested that it was overhyped and that there was always some kind of fault being reported in the press with previous iPhones. I could have patiently explained, in the patronising manner which is part and parcel of being a fanboi that certain aspects of the tech press were “out to get” Apple because of their huge success and in fact Steve Jobs’ every move is divinely ordained.
Instead however, I petulantly retorted “I wouldn’t expect you to understand”. She was, understandably a little offended by this, and I realised I was being overly defensive. I had lost all objectivity on the topic. And she was proven right when despite early reviews of the iPhone 4 suggesting it was the most advanced smartphone ever, antennagate hit.
(In case you don’t know, customers were reporting that the new iPhone’s antenna, which is actually part of the phone’s structure, had a weak spot at the bottom left hand corner of the phone, and if held there, in the normal way anyone would hold a phone (using what has become known as the death grip) it would drop calls!)
I still think Apple’s achievement with the iPhone, iPod Touch and iPad are extremely impressive – bringing touchscreens into the mainstream and most definitely changing the face of computing whether the Haters (or should I spell it Hatas) like it or not. Of course their success is partly due to the groundbreaking functionality of the technology, partly due to the slick design, and partly due to their extremely clever marketing which makes you feel like one of the wealthy and supercool elite if you own their product, and like an unwashed peasant if you don’t.
However where they fall down is in their treatment of their so-called fans. They seem to believe that once you’re hooked into their never-ending sales funnel, you lose all perspective, all decision-making ability and all objectivity and are willing to keep shelling out no matter how badly you’re treated.
Now clearly on one level antenna-gate was blown out of all proportion; however as other commentators have noted, this was mainly because of the dismissive treatment of the early complaints by Apple, not least Steve Jobs himself, who personally replied to one complaint “just hold it differently”.
Eventually of course they had to call an emergency press conference and give cases away for free, which went some way to calm the storm, but what the whole episode showed was their arrogance in dealing with valid customer complaints. And the sacking of Mark Papermaster, Apple’s senior executive overseeing engineering of the iPhone and iPad, proves that something had indeed gone badly wrong internally.
Now things are even worse for the poor users of the iPhone 3G, which simply doesn’t work properly once updated to the latest 4.0 operating system. Apple have apparently, several weeks later, said they are “investigating” the matter, but this just isn’t good enough. It’s not an extravagant claim to suggest they are deliberatingly phasing out the 3G in order to force customers to buy the next model, even though many do not have a spare £400 sitting around with which to do so (and if you get it on contract expect to pay £800 over the course of 18 months).
Ok, so the new iPhone is twice as powerful as the 3G and so the old model can’t be expected to do everything as well as the new one – but my 3G had been working just fine up until the update – and it doesn’t even allowed multi-tasking on 3Gs, which proves they can easily adjust how the update affects different models, so there’s no reason why it should make it run so slow.
Screw You!
I was actually ready to purchase the iPhone 4 when my contract ran out at the end of July but I do not like the feeling that I’m being forced into it. And because my iPhone has a crack on the back that I only noticed after the warranty had run out, I can’t even get a decent amount to recycle the bugger. Plus, although I don’t believe the faulty antenna would be a big issue for me, it is likely to adversely affect the resale price and given the problem I have with the cracked 3G I am going to have to be more careful about these sorts of things.
So sorry Steve, but I’m waiting it out for now. And as for the iPad, well screw you. I do want an e-reader, but I’ll be looking at the new Amazon Kindle, which is a fraction of the price.





